Is Your Music Safe?

I was reading the latest edition of Rolling Stone and I wanted to give the highlights of an article by David Browne.

Five Tips on preserving your digital collection.

1. BACK IT UP. Hard drives fail so keep everything backed up on an external hard drive.

2. FUTURE-PROOF YOUR TUNES. With a terabyte of storage available for under $75, there's no reason to compress files to low quality MP3's anymore.

3. CD-RS AREN'T SAFE. Avoid burning your music onto data CD-Rs or DVD-Rs. They can last as little as three to five years if they're left in the sunlight and if it wasn't good quality to begin with.

4. SAVE YOUR CDS - Don't toss your CD collection yet, as experts agree that most discs in your collection should last for another 30 - 40 years.

5. AIM FOR THE CLOUD. Consider backing up your music with a remote online "cloud" system.

Big Bang Out of the Gates for Variance Magazine

VersaEmerge landed the cover of the January issue of Variance Magazine and we are so glad they did. The magazine has had such a great response and their fans are coming out of the woodworks requesting more. This issue of the magazine also features Disciple, Venus Infers, Barats and Bereta, Kurt and Sam and many more.

Tate Music Group

Tips to Market you Music

"Marketing is all the activities and processes of planning, communicating and executing a product, with a price, the promotion and the placement of an item to an end user. Your music is your product which you are then supplying to the end user - the music fan. Between you and the fan is a big space on how to bridge this gap. You may think that if you just get a record deal with some label, your prayers are answered and this instant bridge is built across that space. This is for the most part, not how things work today.

As an aspiring indie or unsigned singer, songwriter, or a musician in a band you can not do just a few things to promote yourself and expect success in your music career. Offline and online music promotion and marketing exposure is an ongoing process in this DIY age. Music companies are looking for artists that already have fan bases, sold CDs, and are proven ready to move up to a higher level." The best thing about Tate Music Group is that we as a label help artist start from the beginning but also have the capabilities to pick up and move from any position an artist is in. The bold statement is so true. If you think you are going to get discovered by a label and they are going to do everything for you from the start you are crazy. If you don't have a large following, play multiple events a week and have a sales history, you are dead in the water. TMG is the only label in the world willing to help an artist at any level of their career as long as they are willing to work. Between Variance Magazine, Radio ads, TV ads, Radio promotion, booking agents, publicists, personal marketing reps, production, design and one of the largest distribution partners in North America TMG has every ability to produce, market, promote and distribute your music.

"Presented here are more than 100 tips and ideas for you to think about and tweak as you will, to get noticed, gain fans, and get heard. You have to find a way to stand above the crowd, for talent alone is not enough."

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