Tate Music Group now provides our artists with professional music videos. Even more than handing our artists a finished video we work with them to help promote and market the video once it is completed.
Take a look at the first music video we did in house for TMG artist Scarlitt Redemption
http://www.youtube.com/watch?v=AyMLlWAKVmg
Monday, September 27, 2010
Radio
It is pretty universal regardless of the genre of music being created, most artist want to be on the radio. It is probably one of the first questions we get asked when artists are ready for marketing here at Tate Music Group.
If you've read any of my blogs you know that I am a big fan of performing over radio success. I believe that by performing you are creating a larger buzz and it will be easier to break radio than by starting cold in the opposite direction. With that said Tate Music Group offers great resources to our artists that help them find success.
Anyone who has ever tried their hand at the business knows that breaking into radio is one of the hardest aspects and provides some of the greatest challenges for an artist, label, manager, or promoter.
One of the cool aspects about Tate Music Group is that we have relationships with hundreds of radio stations across the nation. Our relationships and partnerships have allowed us to create weekly programing for these stations where we are able to insert TMG artists into a top 40 format.
Over a two week period we average 92 plays for TMG artists on over 433 radio stations across the nation. Again Tate Music Group chooses the artist we want to submit into each format. This is a win win for everyone involved and allows TMG to provide a radio resource to our artists.
Even though those numbers are incredible in their own right that is not where our radio promotion stops. Tate Music Group has our own in house division that works with advertisers and outside promoters to push our artists music even further.
We work with hosting companies such as PlayMPE and others to send TMG artists music directly to Dj's and PD's. This is how music is transferred in today's climate. If you are sending a physical CD to a station you are probably wasting your money. We've just been selected as a VIP partner to a hosting site that allows us to send music to over 40,000 radio professionals worldwide. This service is automatically created when marketing starts for every Tate artist.
Radio is a hard nut to crack but Tate Music Group provides our artists with the correct resources to do so.
If you've read any of my blogs you know that I am a big fan of performing over radio success. I believe that by performing you are creating a larger buzz and it will be easier to break radio than by starting cold in the opposite direction. With that said Tate Music Group offers great resources to our artists that help them find success.
Anyone who has ever tried their hand at the business knows that breaking into radio is one of the hardest aspects and provides some of the greatest challenges for an artist, label, manager, or promoter.
One of the cool aspects about Tate Music Group is that we have relationships with hundreds of radio stations across the nation. Our relationships and partnerships have allowed us to create weekly programing for these stations where we are able to insert TMG artists into a top 40 format.
Over a two week period we average 92 plays for TMG artists on over 433 radio stations across the nation. Again Tate Music Group chooses the artist we want to submit into each format. This is a win win for everyone involved and allows TMG to provide a radio resource to our artists.
Even though those numbers are incredible in their own right that is not where our radio promotion stops. Tate Music Group has our own in house division that works with advertisers and outside promoters to push our artists music even further.
We work with hosting companies such as PlayMPE and others to send TMG artists music directly to Dj's and PD's. This is how music is transferred in today's climate. If you are sending a physical CD to a station you are probably wasting your money. We've just been selected as a VIP partner to a hosting site that allows us to send music to over 40,000 radio professionals worldwide. This service is automatically created when marketing starts for every Tate artist.
Radio is a hard nut to crack but Tate Music Group provides our artists with the correct resources to do so.
Wednesday, September 15, 2010
Tuesday, September 14, 2010
Tocco and Chandler Perform at Rock the Universe 2010
This year we are proud to announce that two Tate Music Group artists Chuck Tocco and Jeff Chandler joined the lineup for Rock the Universe 2010, held at Universal Studios in Orlando, Florida. The event was once again two amazing nights of heart-pounding music and dynamic entertainment, featuring our TMG artists alongside some of the hottest talent in Christian Music such as Skillet, tobyMac, Kutless, and Newsboys. Rock the Universe proved to be an unforgettable weekend of fun and fellowship at Universal Studios for our TMG artists and the thousands of fans in attendance.
Thursday, August 19, 2010
Music Business Model
We are asked all of the time why we require an artist investment on initial projects. Our main reason is that we need the artist to have some skin in the game. I've said it before and I will say it again "Free has no value". When a person doesn't have anything to loose they generally don't give 100%. This business is way to hard for someone not to give it everything they have.
Case in point EMI just released their annual numbers and they reported a net loss of $800 million. They LOST almost a billion dollars. EMI has some of the largest artist in the world and a portfolio to go along with it. But once again, the old way of doing things is not the way the industry works today. The large labels used to own everything therefore all of the money would filter back to them. That is not the case in today's market. More money is being spent but it is divided to many more ententes than ever before.
Take a look at EMI's annual report on Billboard.com
Case in point EMI just released their annual numbers and they reported a net loss of $800 million. They LOST almost a billion dollars. EMI has some of the largest artist in the world and a portfolio to go along with it. But once again, the old way of doing things is not the way the industry works today. The large labels used to own everything therefore all of the money would filter back to them. That is not the case in today's market. More money is being spent but it is divided to many more ententes than ever before.
Take a look at EMI's annual report on Billboard.com
Friday, August 13, 2010
Warner Music to Negative
Associated Press
S&P cuts outlook on Warner Music to 'negative'
Associated Press, 08.13.10, 12:38 PM EDT
NEW YORK --
Standard & Poor's Ratings Services lowered its outlook on Warner Music Group's rating to "negative" from "stable," citing a continued decline in revenue and profit due to light album releases and ongoing challenges with the music industry's shift to digital distribution.
The company's "BB-" rating is three notches into junk status.
Standard & Poor's said that despite Warner Music Group's vigilant cost-cutting measures, it will be less confident about the company's outlook "until there is an indication that digital sales can resume at healthy growth rates and eventually offset physical CD sales declines."
The ratings agency said that even though Warner Music Group's album release schedule is weighted toward its fiscal fourth quarter, ending Sept. 30, it believes the company's fourth-quarter revenue could decline by a high-single-digit to low-double-digit percentage. It added that visibility into fiscal 2011 is uncertain.
Warner Music last week posted a wider loss as digital download sales growth slowed further in its fiscal third quarter. Revenue from digital sales of recorded music grew just 3.7 percent to $169 million. Sales of downloads from Apple Inc.'s iTunes store are slowing as the market matures, especially in the U.S. Sales of physical CDs and vinyl records declined 25 percent to $350 million.
Warner also suffered from fewer big releases, as its top-seller, the soundtrack to the latest in the "Twilight" movie saga, compared poorly to prior-year releases such as Green Day's "21st Century Breakdown."
Shares of Warner Music Group were down 2 cents at $4.28 on Friday afternoon.
S&P cuts outlook on Warner Music to 'negative'
Associated Press, 08.13.10, 12:38 PM EDT
NEW YORK --
Standard & Poor's Ratings Services lowered its outlook on Warner Music Group's rating to "negative" from "stable," citing a continued decline in revenue and profit due to light album releases and ongoing challenges with the music industry's shift to digital distribution.
The company's "BB-" rating is three notches into junk status.
Standard & Poor's said that despite Warner Music Group's vigilant cost-cutting measures, it will be less confident about the company's outlook "until there is an indication that digital sales can resume at healthy growth rates and eventually offset physical CD sales declines."
The ratings agency said that even though Warner Music Group's album release schedule is weighted toward its fiscal fourth quarter, ending Sept. 30, it believes the company's fourth-quarter revenue could decline by a high-single-digit to low-double-digit percentage. It added that visibility into fiscal 2011 is uncertain.
Warner Music last week posted a wider loss as digital download sales growth slowed further in its fiscal third quarter. Revenue from digital sales of recorded music grew just 3.7 percent to $169 million. Sales of downloads from Apple Inc.'s iTunes store are slowing as the market matures, especially in the U.S. Sales of physical CDs and vinyl records declined 25 percent to $350 million.
Warner also suffered from fewer big releases, as its top-seller, the soundtrack to the latest in the "Twilight" movie saga, compared poorly to prior-year releases such as Green Day's "21st Century Breakdown."
Shares of Warner Music Group were down 2 cents at $4.28 on Friday afternoon.
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