Tuesday, July 28, 2009

Tate Music Group Radio Promotion

With the recent release of Jeff Chandlers newest album TMG has found many successes through our radio promotion and marketing efforts. Chandlers single "I know you're there" has been added to American Family Radio current rotation. This is a great win for Chandler and Tate Music Group as American Family Radio is broadcasting "I know you're there" on over 200 stations nationally.

As well Tate Music Groups third party marketing partner Key Marketing Group, has arranged a huge 11 city radio promotional tour for Chandler kicking off next week.

As many of you might remember Chandler was TMG's artist of the year last year. Since that time and now with the release of his new album, Tate Music Group and Key Marketing Group have found many successes through bookings, promotion and marketing. TMG was excited about the possible opportunities that were ahead when Chandler won the competition, and now even more excited to see the hard work and determination starting to pay off.

Monday, July 27, 2009

TMG Focuses on Booking, Promotion and Marketign to Drive Sales!

Here at Tate Music Group we are firm believers that supply doesn't create demand in the music industry. It doesn't matter if we utilize all of our distribution lines and shelf space, if nobody has heard the music or heard of the artist, units will probably not move.

Tate Music Group does everything in our power to create a full album that everyone involved is 100% in love with, but that is the easy part. Now TMG and the artist actually have to get someone to reach deep into their pockets during these economically down times and purchase the album. TMG utilizes all of our resources and spends the majority of our investment booking, promoting and marketing. Tate Music Group believes if we do those three things correctly after the album has been produces then we can maximize the sales potential.

Tate Music Group looks at every avenue possible to spread content and drive traffic. TMG has built iPhone applications which will be available to artist this year. Instead of selling physical CD's only our artist have the option of selling digital download cards at their events as well. These cards drive traffic through the website and allow consumers to download the artists album.

TMG's marketing team is continuously making new industry connections that open larger doors for our artist on all levels (promotion, marketing, distribution).

As an artist and as a label we have to take full advantage of the promotional and marketing resources that we have and that are available to us. By doing such distribution and sales will soon follow!

The importance of MySpace Music

Through TMG's promotional and marketing efforts we have discovered how important artists MySpace pages really are. It seems that regardless of how great of a sound we have in our hand, every time Tate Music Group is in front of a radio promoter, station manager or booking agent they want to see the artists MySpace page before they go any further. They are looking for numbers! Those decision makers want to see what sets the artist TMG is promoting apart from the rest. They are looking for current plays, total plays, time frame, profile views, friends and most importantly bookings.

As part of my job here at Tate Music Group I have the opportunity to talk to a lot of artist at different stages of their careers, and in general I get a lot of questions about what they can do as an independent artist to help them along. My typical answer is to increase the exposure of their MySpace page! They need to promote themselves and their music. Attach your MySpace page in your signature line on your emails. Direct more traffic through your page, resulting in more plays, more profile views and more friends. If you book an event, you are making steps in the right direction so let everyone know about it!

Tate Music Group focuses on promoting an artist, finding different ways to spread content, marketing and national distribution. We realize the importance of the internet and take an active role setting up and managing our artist MySpace pages if they need us too. With all of the work and money it takes to get in front of a radio promoter or station manager we don't want an outdated web page to kill the promotion.

Saying yes to Tate Music Group doesn’t mean your saying No to everyone else!

Tate Music Group is quickly becoming the trendsetter in the music business. As a music label TMG provides an artist with all of the resources they need to be successful. Tate Music Group gives the artist an opportunity for success most dream about, but it is up to the artist to grab it. TMG provides label support through full production, booking gigs, promotion (radio as well as other media outlets), marketing and one of the largest distribution lists in the industry.

Tate Music Group signs artists to a non-exclusive music contract where the artist retains all rights to their music. TMG will provide continuing support throughout the life of the album, giving the artist the ability to leave at any time for a better deal. If a better deal comes around TMG encourages its artists to take it. We just hope we've created a loyal relationship based upon our honesty and hard work, that TMG is given the opportunity to match any competing offers! By saying YES to TMG you're not saying NO to everyone else. You are simply taking one of the best opportunities in the industry to see how far you can go!