Billboard
MySpace Unveils Ticketing And Events Platform
April 15, 2010
By Antony Bruno, Denver
"MySpace finally unveiled its long-promised ticketing and events platform. The move expands the social networking site from a tool for artists to sell more concert tickets to a far broader events platform designed to organize all aspects of users' social lives.
The platform was designed with event promotion and ticketing equally in mind, according to director of events and ticketing Marcus Womack. The features of the new platform include a new MySpace calendar, which combines users' events with that of their friends and the artists they follow as well as sponsored events contributed by advertisers.
For artists, it means they can now make ticket sales to their shows available directly from their profile page, and their fans will receive notification any time they update their upcoming events. And for advertisers, it provides a promotional platform for both live events and other types of events -- such as a CD release day, TV premiere and other non-ticketed events.
The move also adds a new Events tab to the MySpace homepage, where users can browse events not otherwise appearing on their calendar, and integrates Facebook events as well."
Thursday, April 15, 2010
Thursday, April 8, 2010
Mobile Apps Make Gain
Steady growth in apps downloads should continue unabated as mobile technology becomes further entrenched in the digital mainstream.
There were more than 150,000 applications available in the Apple App Store as of March 2010, and Apple reported 3 billion downloads from the App Store as of Jan. 5, 2010.
Tate Music group identified this marketing opportunity early on. TMG sees apps as a great marketing tool for our artists and can now create apps for any interested artists who meets the data requirements.
The Apple iPad is likely to expand and dramatically alter the app landscape as developers learn more about its potential.
On a global basis, FutureSource Consulting's "Mobile Applications Market Report" cited steady growth in mobile application downloads with 6.6 million app downloads projected in 2010 and 16.2 million by 2013. This estimate includes both free and paid apps of all varieties.
As artists look more and more at social networking apps are another tool that can connect them to their fans.
There were more than 150,000 applications available in the Apple App Store as of March 2010, and Apple reported 3 billion downloads from the App Store as of Jan. 5, 2010.
Tate Music group identified this marketing opportunity early on. TMG sees apps as a great marketing tool for our artists and can now create apps for any interested artists who meets the data requirements.
The Apple iPad is likely to expand and dramatically alter the app landscape as developers learn more about its potential.
On a global basis, FutureSource Consulting's "Mobile Applications Market Report" cited steady growth in mobile application downloads with 6.6 million app downloads projected in 2010 and 16.2 million by 2013. This estimate includes both free and paid apps of all varieties.
As artists look more and more at social networking apps are another tool that can connect them to their fans.
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