Tuesday, April 5, 2011

Variance Has Made it a Year!


Variance Magazine has survived our first year! We have stayed true to our first publication where Variance is a magazine for the fans by the fans. We take stories, articles and ideas you have an bring them to life. To date we have had over 500,000 unique views to our magazine.

April 1st marked the new quarter so yet another issue of Variance was released. Yellowcard is featured on the cover with their return of a brand new release. We also feature Noah Everett with an exclusive interview on the twit pic founder, The Civil Wars, The Vinyl Pinups and many more.

Please submit any features you want to see or you want published to submit@variancemagazine.com

Tuesday, March 8, 2011

Custom Magazines for Individuals


Variance Magazine is now creating custom magazines for individuals and businesses. We have taken the success of our own magazine and now allow everyone to have their own high end magazine to brand themselves, promote, advertise and market the products and services their business might offer.

This is by far one of the newest advertising products on the market right now. The resource gives clients a high end magazine feel, newsletter capabilities with the benefits of social networking and media.

Variance also creates a marketing plan that generates a minimum of 50,000 impressions per magazine.

People that would be interested in Variance are anyone who has a brand to create, product or service to sell. We work with various industries and for all we have increased traffic by double digits to their website and generated impressions in their target market.

Check out what some of our clients have to say about Variance.

Scott Cornelius ~ “Within three weeks of my first publication with Variance they generated over 1.5 million impressions on the internet for my business, traffic to my website increased over 40%, and I saw an increase in new leads”.

Jeff Chandler ~ “I’ve been in the music industry for 18 years and musicians are always trying to find new ways to stay connected and grow their fan base. The design element of Variance blew my mind and it allows me to promote my music in an entirely new way.”

Darlene Williams ~ “The design is out of the ball park, it more than met my expectations. As an author Variance allows me to create a valuable resource to further promote and market my book. It created an online presence for me that I update quarterly and has increased traffic dramatically. I am so excited to start each new magazine.”

Jennifer Maggio ~ “Variance Magazine designed a magazine for me that not only created exposure for my ministry and book, but also provides a free, valuable resource for single moms across the globe. The magazine’s creation was quick and easy and the benefits endless. Within 24 hours of the launch we had hundreds of hits and have created a national buzz!”

M. Jackson ~ “This absolutely KICKS BUTT, THIS RULES, it is so awesome. I have to pinch myself to believe this is real. The graphics are beautiful…OMG!!! You guys are so good it brings tears to my eyes.”

A. Payne ~ “Our newsletter contains important information about our company but that document was not generating the exposure we needed to our target market. Within the first month of our first magazine with Variance we experienced a 35% increase in traffic to our website.”



Thursday, January 27, 2011

Open Mic a Success

Nick BeaudrieDetroit, MI – Tuesday night in Detroit, TMG artist Nick Beaudrie walks into an Open Mic night. Although the crowd was small, and could be counted on one hand, Nick and his bandmate decided to give them a show. After playing their hearts out, one of the audience members had to know “Who are you!?” A lot of artists are turned off by playing for such a small crowd, unaware of the fan base they can accumulate or the people that might be there scouting out local talent…
This new fan of Nick’s happened to be a radio show host at 96.3 WDVD, and loved Nick’s music so much he asked him to come in the very next day for an interview.

WDVD’s Christopher Ewing, host of The Radio Café, will be airing Nick Beaudrie’s music and interview in the next few weeks. Stay tuned for the download to be available on The Radio Café.

Thursday, January 20, 2011

Festival Season is upon us!

Artists and Labels have been submitting music for the 2011 music festivals for a couple months now and will continue on throughout the year. Live shows are so crucial for growing a fan base for your music, and we are blessed to have such hard working artists.
Here at Tate Music Group, we have been busy building relationships with festivals and venues across the US and we are excited to share with you a few places you can see TMG artists this year!

Whisky
Whisky A Go-Go - Los Angeles, CA www.whiskyagogo.com

As long as there has been a Los Angeles rock scene, there has been the Whisky A Go-Go. An anchor on the Sunset Strip since it’s opening in 1964, the Whisky A Go-Go has played host to rock ‘n’ roll’s most important bands, from the Doors, Janis Joplin, and Led Zeppelin to today’s up and coming new artists.” – Whisky A Go-Go
(Photo by
Whisky A Go-Go)

Viper Room
The Viper Room
- West Hollywood, CA www.viperroom.com

“On any given day of the year at the Viper Room, you’ll find musical talents who have meaning and that are developing and leading the music scene of Los Angeles and the nation.” – The Sunset Strip
(Photo by
Alen)

Epicentre
Epicentre
- San Diego, CA www.epicentreconcerts.org

Epicentre is also an all-age music venue that is dedicated to discovering the underground music talent from San Diego and throughout the country.” – Epicentre
(Photo by
ElectricFritz)

Unity
Unity Fest
- Pensacola, FL www.unityfest2011.org

To bring praise and honor to our Savior and Lord, Jesus Christ. To reach out to our community and bring forth his word of salvation and unconditional love for us all through song. We look to bring forth God’s Church by unifying a diverse Body of Christ through praise and worship.” - Unity Fest

(Photo by Unity Fest)

Bamboo
The Bamboo Lounge
- Lancaster, CA www.bamboomusiclounge.weebly.com/

We have entertainment here from Rock, Metal, Punk, Alternative, Jazz, Blues, Funk bands to Comedy shows.” - Bamboo Lounge
(Photo by ACJ Photography)


Talking Stick
The Talking Stick
- Venice, CA www.thetalkingstick.net

The Talking Stick is a great place to play. It’s a laid back atmosphere that artists and audience both appreciate. We’re all about hearing and hosting the creative expressions of musicians and others.” – The Talking Stick


Cornerstone
Cornerstone Festival
- Bushnell, IL www.cornerstonefestival.com

“This event called Cornerstone Festival is far more than a massive musical experience. It is more than a collection of hundreds of solo artists and bands representing every style and sub-genre on the current musical landscape… Cornerstone Festival is the annual gathering of a community of believers that is spread out all over the world.” - Cornerstone Festival
(photo by Cornerstone Festival)


Rocketown
Rocketown - Pompano Beach, FL www.rocketownfl.com

“Rocketown is a 12,000 square foot non-profit entertainment facility on Federal Hwy consisting of a music venue, cafe, recreation, and programming. We provide a safe, alcohol and drug free environment for youth to enjoy concerts, classes, video games and much more.” - Rocketown
(photo by Rocketown)

Rock The Universe
Rock the Universe
- Orlando, FL www.universalorlando.com/

The songs that move you. The faith that lifts you. It all comes alive in one weekend, where the biggest names in Christian rock take the stage at Universal Studios®.
-
Rock The Universe
(Photo by Universal Studios)

SXSW
South by Southwest
- Austin, TX www.sxsw.com

At night, SXSW showcases hundreds upon hundreds of musical acts from around the globe on over eighty stages in downtown Austin. All this and so much more, combine to make SXSW one of the most revered music events, year after year.

- SXSW