The importance of MySpace Music

Through TMG's promotional and marketing efforts we have discovered how important artists MySpace pages really are. It seems that regardless of how great of a sound we have in our hand, every time Tate Music Group is in front of a radio promoter, station manager or booking agent they want to see the artists MySpace page before they go any further. They are looking for numbers! Those decision makers want to see what sets the artist TMG is promoting apart from the rest. They are looking for current plays, total plays, time frame, profile views, friends and most importantly bookings.

As part of my job here at Tate Music Group I have the opportunity to talk to a lot of artist at different stages of their careers, and in general I get a lot of questions about what they can do as an independent artist to help them along. My typical answer is to increase the exposure of their MySpace page! They need to promote themselves and their music. Attach your MySpace page in your signature line on your emails. Direct more traffic through your page, resulting in more plays, more profile views and more friends. If you book an event, you are making steps in the right direction so let everyone know about it!

Tate Music Group focuses on promoting an artist, finding different ways to spread content, marketing and national distribution. We realize the importance of the internet and take an active role setting up and managing our artist MySpace pages if they need us too. With all of the work and money it takes to get in front of a radio promoter or station manager we don't want an outdated web page to kill the promotion.