MySpace Adds Additional Features

Billboard
MySpace Unveils Ticketing And Events Platform
April 15, 2010

By Antony Bruno, Denver


"MySpace finally unveiled its long-promised ticketing and events platform. The move expands the social networking site from a tool for artists to sell more concert tickets to a far broader events platform designed to organize all aspects of users' social lives.

The platform was designed with event promotion and ticketing equally in mind, according to director of events and ticketing Marcus Womack. The features of the new platform include a new MySpace calendar, which combines users' events with that of their friends and the artists they follow as well as sponsored events contributed by advertisers.

For artists, it means they can now make ticket sales to their shows available directly from their profile page, and their fans will receive notification any time they update their upcoming events. And for advertisers, it provides a promotional platform for both live events and other types of events -- such as a CD release day, TV premiere and other non-ticketed events.

The move also adds a new Events tab to the MySpace homepage, where users can browse events not otherwise appearing on their calendar, and integrates Facebook events as well."