Rock label Epitaph Records recently sent out an email announcing that its street team would cease to exist on August 24. This closure comes a few months after the somewhat abrupt closure of Warner Brothers Records Street Network. Both labels gave no reason for the closing and didn't respond to media requests for answers as to why they would shut down.
In the music market we are currently in the internet is king. Social networking is where an artist or a "Street Team" has to be savvy these days. The labels didn't respond as to why the street teams were shut down but I assume we can all come to a conclusion it was based around money. Your typical label still doing business as they did 10, 20 or even 30 years ago is loosing money. The top 4 will tell you that people aren't spending as much money on music these days and that simply isn't true. Consumers are spending more if anything it just isn't all going to the same 4 places it used too. The money these days is spread out to so many different vendors most labels feel the pinch big time.
Friday, August 13, 2010
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