Many companies use SXSW's plattform to create buzz about their company or new products. One standout this year is Mobile Roadie. A recent article in Billboard by Antony Bruno highlighted the following.
"The company's offer is simple. For an upfront setup fee and monthly hosting cost, Mobile Roadie provides tools that let artists create their own iPhone or Android app without need for any programming skills. Clients upload their content and select features like fan chat and news alerts. Artists with apps on both devices need only update their content once, and the platform will automatically make the necessary changes.
The company is looking to expand, targeting hotels, authors, politicians and even conferences—basically anyone interested in developing a smart-phone app on the cheap. It has created an app for a SXSW karaoke party hosted by Mashable, a blog that focuses on Web 2.0 and social media news. It hopes to demonstrate how mobile apps can be used to connect to a shared experience and drive traffic to the Facebook and Twitter pages of those participating. Mobile Roadie also a finalist in the Accelerator contest."
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