What does it take to "Break" an artist?

What does it take to break an artist? That is the million dollar question, literally. John Kennedy, Chairman and Chief Executive of IFPI says that the cost of breaking an act is around $1 million. The term "Breaking" means to generate a hit that creates buzz and can build an artists domestically and then internationally.

There is a stipulation that artists can do this without the help of a label and as I'm sure there are successful artists out their that remain independent, Kennedy challenged anyone to name a new act that had broken through to become a major success without the support of a label.

Tate Music Group emphasizes the importance to stay busy as an artists. Booking events needs to be an artists number one priority from the start to the finish. The majority of sales and buzz comes from events. The more active an artists is allows TMG to create more opportunity through radio, TV and larger venues. Newspapers, radio stations and TV networks are interested in artists that are active. There is more news and greater interest to report on an active artists versus an artist that performs 6 times a year.

Local media will allow you to grow to a regional level and then to a national level. Tate Music Group believes with calculated risks and hard work a label can break an artist with a few hundred thousands dollars. We followed our formula and in less than a year we were able to break Jeff Chandler into a top ten chart position.