When I talk to artist at TMG about marketing I first and foremost tell them that this is their business. If you don't think it is or treat it that way you will not be successful. One of the aspects small business face all of the time is how to expose their business to the masses. One way is by increasing your SEO. Meaning when someone searches for keywords in Google you want to be on that first page that pops up. One way is by blogging. Think of it in terms of having a street team of bloggers. The more information and content that is on the web about an artist the higher their rank appears. Be sure to add key words, link backs and connect to as many people as possible.
Blog Well, Blog Often, Make Friends
All other SEO tricks and tips aside, the best way to increase traffic is to have a continuous stream of compelling and well written content. Stay true to this, and you will not only earn new readers, you will keep the ones you already have. You should also make friends to increase the likelihood of people linking to your site. Search engines keep track of how many times your page is linked to, so as a general rule, the more links to your blog, the better.
For other great blog entries check out Music Man's Blog.
No comments:
Post a Comment