Thursday, December 30, 2010

Tips to Market you Music

"Marketing is all the activities and processes of planning, communicating and executing a product, with a price, the promotion and the placement of an item to an end user. Your music is your product which you are then supplying to the end user - the music fan. Between you and the fan is a big space on how to bridge this gap. You may think that if you just get a record deal with some label, your prayers are answered and this instant bridge is built across that space. This is for the most part, not how things work today.

As an aspiring indie or unsigned singer, songwriter, or a musician in a band you can not do just a few things to promote yourself and expect success in your music career. Offline and online music promotion and marketing exposure is an ongoing process in this DIY age. Music companies are looking for artists that already have fan bases, sold CDs, and are proven ready to move up to a higher level." The best thing about Tate Music Group is that we as a label help artist start from the beginning but also have the capabilities to pick up and move from any position an artist is in. The bold statement is so true. If you think you are going to get discovered by a label and they are going to do everything for you from the start you are crazy. If you don't have a large following, play multiple events a week and have a sales history, you are dead in the water. TMG is the only label in the world willing to help an artist at any level of their career as long as they are willing to work. Between Variance Magazine, Radio ads, TV ads, Radio promotion, booking agents, publicists, personal marketing reps, production, design and one of the largest distribution partners in North America TMG has every ability to produce, market, promote and distribute your music.
"Presented here are more than 100 tips and ideas for you to think about and tweak as you will, to get noticed, gain fans, and get heard. You have to find a way to stand above the crowd, for talent alone is not enough."

Click here to read the rest of the article.

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