Digital Distribution Allows Artists to Compete with the Majors

We all know physical distribution doesn't equate to sales for about 99.9% of the artists out there. Just because a CD is on the shelf somewhere doesn't mean someone will automatically buy it. Too many artists are consumed with physical distribution. Supply doesn't create demand in the music business, demand creates supply.

With more and more digital outlets becoming available for artists to solicit and sell their music through, the opportunity is there for anyone to succeed.

"Independents command a larger share of sales in the digital market than in the physical market with its limited shelf space, throwing into sharp relief the fact that when given the opportunity, independent repertoire successfully competes..." Charles Caldas, CEO MERLIN.

Artist signed to Tate Music Group are always given the opportunity for physical distribution. We have to test sales numbers in a digital atmosphere first. Every Quarter we approach our music buyers with titles that have created enough demand for physical distribution. Honestly if an artist does not have strong digital sales (album or downloads), they shouldn't be concerned with physical distribution. It is going to cost them way more than it is worth.

With the digital atmosphere the way it is today and growing stronger everyday, an artist is able to gain exposure and make a lot of money through digital distribution.