Hearing your music on the radio

It is something that we have been aware of for years but it is nice to hear someone else come out and say it. It takes money to get on the radio regardless of your sound. Now granite there are the 0.5% out there that are truly discovered but we are talking about the 99.5 percenters. In a December article on www.musicindustrynewswire.com, Scott G published an article titles "Hearing your music on the Radio". The below paragraphs are directly from his article.

"Unless you and your band are part of a well-funded promotional campaign, radio airplay is ofter out of your reach no matter how lovely your song and how well-produced your track. A lot of things have to occur before traditional radio will broadcast your song. There are "Gatekeepers" who zealously guard access... The main requirement for getting your music disseminated, however is MONEY. For example, if you want to make it to "the Charts," it takes lots of cash. As recently as 2006, Mike McVay, programming consultant to about 400 radio stations owned by media giant Clear Channel, was asked about the cost of getting a record on the charts. Depending on your genre, he said the amount is a hundred thousand dollars up to a quarter of a million."

The day and age of payola is supposed to be gone but still exists today with a new set of techniques using promotional considerations and middle men to handle the transfer of funds.