Pepsi Skips Superbowl Advertising for Social Media

With the capability of the Internet, social networking has taken off as a great way to create buzz and attract attention. Musicians use sites like MySpace, Twitter, and Facebook to capitalize on the positive affects of viral marketing.

Viral marketing is a great way to reach a ton of people without spending a ton of money or even a penny in most instances. We've all received emails from others that tell us to pass the email on to ten people and to tell them to pass it on to ten people. Regardless if only 10% of the email recipients do just that you've just reached millions. Pepsi is proof in point by opting out of the famed Super Bowl limelight this year to concentrate on a social media campaign. Pepsi like most others believe that the days when mass market media is the sole vehicle to reach an audience are officially over. Obviously anyone who has heard of the internet and email knows this to be true.

In order to take full marketing advantage of what the internet offers artists should utilize this medium to its fullest. The problem most artists run into is that there are a ton of sites out there and keeping up is a full time job on its own.

I would suggest picking a few. For instance have a website, MySpace and Twitter page. These three will give you a good base to do all of the networking you need to do. The important thing is to keep the sites and blogs updated as much as possible, stay in contact and drive as much attention to your sites as possible. Connect with people!