The Mistake Authors and Artists Make

THE MISTAKE AUTHORS AND ARTISTS MAKE

by

Richard Tate



My wife and I traveled for over 25 years speaking, singing, and conducting seminars and conferences across the US and even overseas. We averaged about 40+ events per year for a quarter of a century. Much of what Tate Publishing and Tate Music Group does for authors and artists is a direct result of our experiences, both good and bad. They say no teacher is more effective than experience and we can certainly vouch for that. Many horrible hotels, hours and hours in a car with kids asleep in the back seat, endless hours in airports, small record and book sales and low payment for services and work, work, work. When I was in the Marine Corps back in the 60’s one of our officers made a statement to us during an especially difficult time. “No one ever drowned in sweat,” he screamed. How true that is.

The sad issue today is that many new authors and artists think that because they have a good book or great music that it should just “happen” for them and that it is the total responsibility of the publisher or label to do all the work. It takes work, persistence, and lots of effort by the author or artist along side their publisher and label. Trust me, it is all worth it and Rita and I have a million good memories as a result of those years and made a fine living on the road. You can too if that is your dream, if you are willing to work with your team.

Last fall I was outside our house standing in the driveway talking with my son Ryan, who is the effective President and CEO of our companies, about TMG issues when my cell phone rang. The voice on the other end was our good friend and country music legend, Kenny Rogers. He was calling about his upcoming trip to our location and wanted to go over a few things with me and Ryan. Here is the “kicker” to the conversation. I said, “Kenny, you sound a bit tired my friend!” He replied, “Just a bit Richard. We have the Fiftieth Anniversary tour coming up in January with Dolly Parton and I have been working ten hours a day on the phone and on the computer calling venues, newspapers, radio and TV stations, and promoters working to get the crowds out. I have been doing this for half a century and it is still a lot of work.” Kirk Webster, who works with us out of Nashville and manages Dolly Parton, told me at our dinner there recently, “Richard, I have never seen anyone work harder than Dolly. She is after it hours and hours every day to stay successful.” Lee Greenwood who is a new part of our music and publishing family and the author of “God Bless the USA” told us in the conference room at his last visit that he worked for years and years in every kind of venue that would book him, large or small before his career took off and he became the legend he is today. Two time country music artist of the year Neal McCoy is doing several projects with us. He was Entertainer of the Year TWICE and said to me his bus one night after a packed out show, “It took me 13 years Richard before I had a hit. 13 years of any and every kind of gig until things took off. I work harder today than ever to keep us on the road doing what I love.” We love our relationship with the Oak Ridge Boys and their long time manager Jim Halsey. I was visiting with Joe Bonsall when the “Boys” were here recently and I asked him (they still do over 100 shows a year) what he would tell some of our new and aspiring authors and artists. He did not even hesitate. “They have to be willing to work. They have to be willing to sing or speak to 5 just like they would to 5,000. Most people think they should get their break because of the record label. Not so. It takes the label and the artist working hard every day. You don’t deserve that booking, you have to work for it and it HAS to be about your music or the message of your book first of all.”

Our marketing and publicists work hard to make each artist and each author as successful as possible. But, the biggest mistake I see authors and artists make is to think they deserve it and it should just “happen.” It takes hard work even after you have become a legend in the industry. Just ask Kenny Rogers.