Variance Magazine released its debut publication July 1st and has since garnished over 65,000 unique impressions.
Variance is a new venture and I think we hit it out of the park for our first issue. I had a goal of 50k impressions by the next issue and it looks like we will destroy that number. The magazine is another killer marketing option TMG is able to provide our artists with. Along with Nationwide TV commercials, radio programing we have a share in the three major marketing and advertising mediums available. As Tate Music Group grows so will our share in all three. Variance gives us a go to resource for ads, reviews and articles that demands the attention of people interested in music, books and media. Tate Music Group and Tate Publishing have been able to drive thousands of impressions to our artists and authors this last week that wasn't available two weeks ago. As the viewership increases over time these numbers and results will only get better.
With the positive responses we've received we are excited to get started on the next issue!
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